Overview of SA Avocado Industry

Abstract

The South African Avocado industry consists of approximately 17,500 ha of commercial avocado orchards, the majority of which are situated in the North Eastern part of the country in the Limpopo and Mpumalanga provinces. Avocados are also grown commercially in certain areas of KwaZulu-Natal, the Eastern Cape and Western Cape. The industry is expanding at around 1,000 ha per annum. In 2018, total production was estimated at 170,000 t. of which approximately 86,000 t was exported, mainly to Europe and the United Kingdom. The remainder of the crop was consumed domestically and approximately 10% is processed (oil and purée). The South African Avocado Growers’ Association (SAAGA) has a voluntary membership accounting for 95% of export production. The aim of the association is to improve the profitability and sustain the viability of growing avocados in South Africa. SAAGA’s activities are funded by its members and include work to gain access to new markets, technical research, provision of technical and marketing information, and generic promotion to develop the local market.

1. Introduction

Avocado production in South Africa has traditionally been concentrated in the warm subtropical areas of the Limpopo and Mpumalanga provinces in the North East of the country between latitudes 22 °S and 25 °S. However, due to growing global demand and to produce year round, production is expanding in KwaZulu-Natal and the Eastern and Western Cape provinces (up to 33 °S). Annual rainfall in most of these areas is high (> 1000 mm p.a.), but there are some orchards in semi-arid regions with rainfall of± 400 mm p.a.

The South African Avocado season extends from February to November with the majority of fruit being harvested from March to September. Due to climatic variability between growing regions, most of the major cultivars are available over an extended period during the season. For example, ‘Fuerte’ is harvested from March to May in the northern regions, and is harvested in July and August in KwaZulu-Natal.

The avocado industry in South Africa expanded steadily in from the early 1970s to 2003, with plantings of ±2000 ha in 1970 increasing to ±12 000 ha in 2003. Expansion slowed from 2003 to 2008 with little growth taking place. However, since 2009, total plantings have increased due to a growing consumer demand for avocados. The area under commercial avocado orchards stands around 17,500 ha with new plantings amounting to approximately 1,000 ha per annum.

Eighty percent of avocado trees produced in South African nurseries are the dark-skined ‘Hass’ and ‘Hass’-type cultivars such as ‘Carmen’, ‘Gem’, Lamb-Hass’ and ‘Maluma’. Greenskinned cultivars such as ‘Fuerte, ‘Pinkerton’, ‘Ryan’ and ‘Reed’ make up the remaining 20% of nursery tree production.

High summer rainfall (> 1000 mm p.a. in most areas), and warm temperatures contribute to the incidence of root rot caused by Phytophthora cinnamomi. This disease is effectively controlled through phosphorous acid trunk injections integrated with practices that promote root health, such as the addition of compost and mulches. The majority of plantings since the early 1980s have been on Phytophthora- tolerant rootstocks such as ‘Duke 7’, and in recent years a growing number of trees on the rootstock ‘Merensky II’ (Dusa®) have been planted. Approximately 60% of current nursery trees are on ‘Merensky II’. Other commonly used rootstocks include ‘Bounty’ ‘Duke 7’and Velvick seedling.

In 2018, total production was estimated at 170,000 t. of which approximately 86,000 t was exported, mainly to Europe and the United Kingdom. The remainder of the crop was consumed domestically and approximately 10% is processed (oil and purée).

Although the South African industry is export orientated, the South African market also plays a significant role with demand having grown considerably over the past few years.

2. Organisation of the Industry

2.1. The South African Growers’ Association

The South African Avocado Growers’ Association (SAAGA) has a voluntary membership that accounts for 95% of South African avocado exports. Activities of the association are funded by its grower members through levies on local and export sales. The aim of SAAGA is to improve the profitability and sustain the viability of growing avocados in South Africa. To this end, the association is involved in the following activities:

  • Technical support and advisory services to its growers
  • Funding of appropriate technical and market research
  • Provision of relevant market information
  • Local market development through generic promotion
  • Liaison with government and other bodies both locally and abroad.

Although SAAGA is funded by growers other role players, such as export companies, are also members.

2.2. Quality Standards and Food Safety

Quality standards for export are determined by SAAGA in association with the National Department of Agriculture, Forestry and Fisheries. These standards ensure that a good quality product – meeting the standards of the country of destination- is exported, and include factors such as fruit maturity, size, and blemish levels. Quality inspections are carried out by a parastatal organisation, the Perishable Products Export Control Board (PPECB) on a consignment basis prior shipping. The PPECB also ensures that standards for refrigerated road transport and refrigerated containers are met. In addition, growers that export have to comply with Good Agricultural Practice standards that are laid down by the Department of Agriculture, Forestry and Fisheries. This however, is the minimum standard and more than 95% of the industry is GlobalGAP accredited. Other accreditations such as HACCP, BRC. LEAF, Fairtrade and Tesco Nature’s Choice are commonplace. The majority of South African avocado growers adhere to the requirements of the SIZA (www.siza.co.za) which is an ethical labour practice standard for the South African fruit industry.

3. Export logistics

The majority of avocados are exported by sea in refrigerated containers under controlled atmosphere (CA). 1-MCP (SmartFresh®) treatment is used as an alternative to CA for fruit destined for markets where avocados are not ripened prior to retail. Airfreight is expensive and is only viable when prices are abnormally high. Fruit exported by sea is packed and cooled in the production regions. It is either loaded directly into refrigerated trucks at the packhouse or into refrigerated containers for transport to by road to the port. Avocados transported in refrigerated trucks are containerised in the port prior to shipping. Cape Town is the major export port and is approximately 1800 km from the production regions. The sea voyage from Cape Town to Europe takes 14 to 18 days. Because it takes fruit about 25 days from packing to reach the European retailer, strict control of all links in the cold chain is vital in order to maintain high standards of fruit quality.

4. Generic promotion

SAAGA funded generic promotions of avocados in the United Kingdom from 1996 to 2014. During this period, smaller campaigns were run in France, Sweden and Germany for periods of 2-3 years. Since 2016, SAAGA members have contributed to the funding of the World Avocado Organisation (WAO)(www.avocadofruitoflife.com) which runs generic avocado promotions of avocados in Europe. South Africa and Peru are currently the major contributors to the WAO.

SAAGA has funded generic promotion of avocados in the domestic market for 20 years. Campaigns have been largely Public Relations based, educating consumers about the health aspects and culinary versatility of avocados. These campaigns have contributed to the steady growth in demand for avocados in South Africa.

Updated 4 Jan 2019

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