The South African Avocado Growers’ Association (SAAGA) will be recognising two South African journalists who shine above the rest as Avocado Ambassadors.   These journalists must be true advocates of the locally grown avocado and its merits.  The nominated Avocado Ambassadors will be chosen according to their quality of content about avocados, visual appeal and the overall promotion of avocados.



Two Avocado Ambassadors will be awarded R30 000 cash each.


    The entry period for the Avocado Ambassador 2020 is now open.
  • Any avocado features/snippets/recipes (in fact any publicity which promotes the avocado) published/broadcast during the time period 1 January 2020 – 31 December 2020 may be submitted.
  • All entries must be received by 16h00 Tuesday 9th February 2021
  • Late or incomplete entries cannot be considered.
  • All entries will be acknowledged by e-mail.
  • The 2020 Avocado Ambassador is open to all food, health, lifestyle and beauty writers of South African newspapers, magazines, online and electronic media.


Submitting your work:

  • Print media: send a PDF of each page you wish to enter (only send pages with avo content).
  • Save/name each PDF according to publication name and date.
  • Include a Word document with your name and the publication/s you write for. Save/name the Word document with your full name.
  • For online articles/video/sound bytes: include a Word document in date order with a publication heading and link to the article/video/sound byte. Save/name the Word document with your full name.
  • Submit your entry via a WeTransfer or Drop Box link to



  • There is one category only – Avocado Ambassador.
  • Two journalists will be selected by a judging panel comprising five members from SAAGA’s local market development committee.
  • No runner up prizes will be awarded.



  • The Avocado Ambassador is awarded to the media person/journalist whose work features avocados, uses avos in the most creative way and uses the most visually appealing avo-related visuals.
  • The Avocado Ambassador will need to inform/educate consumers in an inspiring and innovative manner about avos such as: health benefits / beauty / taste / versatility / convenience / history / interesting facts etc.
  • Submissions may include avo features/snippets/recipes.
  • Submissions may include published information/articles/recipes & visuals supplied by Protactic on behalf of SAAGA.
  • In the case/situation where syndicated material is used or where two or more journalists from the same publication submit the same work, the onus will be on the journalists to decide how the prize money should be shared, should one journalist win the Avo Ambassador competition
  • Submissions may not include sponsored features or advertorials.



  • All South African and Foreign National food/health journalists.
  • Food/health/lifestyle/beauty journalists of print publications/broadcast/online/blogs.
  • Bloggers must substantiate their following via a screen shot of blog insights.



The following persons may not take part in this competition even if they qualify to enter. They will forfeit (give up) any prizes awarded to them:

  • SUBTROP or SAAGA employees/members i.e. director(s), member(s), partner(s), employee(s), and their respective promotional or advertising agency(s), or consultant(s) involved with this competition.
  • Any supplier of goods and services in connection with this competition.
  • The spouse, life partner, siblings, children, or parents of any of the persons named above.
  • Legal Entities


There is no entry fee.


Entrants will be judged on the above set criteria and by a panel of judges made up of members of SAAGA’s local market development committee.



  1. The competition is organised by the South African Avocado Growers’ Association (SAAGA)
  2. In the event of any dispute regarding the rules, conduct, results and all other matters relating to the competition, the decision of SAAGA and the judges shall be final and no correspondence or discussion shall be entered into.
  3. By entering the competition, you hereby warrant that all information submitted by you is true, current and complete. SAAGA reserves the right to verify the eligibility of all entrants.
  4. There is no minimum nor maximum limit on number of features/snippets/recipes submitted per entrant.
  5. Competition entries must be submitted in the format and by the closing date and time specified on the notes to entrants. Failure to do so will disqualify the entry. (Please take note of “Submitting your work” section.)
  6. Name and contact details are to be supplied with entries – contact details on email will be sufficient.
  7. All entries will be checked against final print copies and online/electronic platforms to verify authenticity. If there are inconsistencies between the emailed entry and the print copy or online/electronic version, the entry will be disqualified.
  8. Winners will be announced at the start of the 2021 avo season at the 2021 media event (date to be confirmed early 2021).
  9. To qualify to receive the prize you must have a valid and an operational South African bank account.
  10. Prizes are awarded at SAAGA’s discretion and no prizes will be awarded as a result of improper actions by or on behalf of any entrant. Where entries are being judged on creative or artistic merit or other subjective criteria, SAAGA and/or the competition judges (acting reasonably) reserve the right not to select a winner, and/or to remove or amend selection criteria and/or the structure and operation of the competition if entries are not of the requisite standard.
  11. Winners may be requested to take part in promotional activity and SAAGA reserves the right to use the names of winners, their photographs and audio and/or visual recordings of them in any publicity.


Contact Lauren Anceriz 072 756 8463 or Glynnis Branthwaite 082 557 3919 if you have any queries or require any additional information.

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