Archives

22
Jul

ADD AN AVO TYPE OF FRUIT

These rules apply to the Add an Avo Type of Fruit competition (hereinafter referred to as “the competition”). This competition is being run by: The South African Avocado Growers’ Association (SAAGA). Please contact us on lauren@protactic.co.za or 011 882 9282 (weekdays during office hours 08h30 – 16h15) if you do not understand any part of these rules or if you have any questions about these rules or the mechanics of the competition.

By entering the competition, you confirm that you have read and agree to be legally bound to these rules.

 

  1. WHEN DOES THE COMPETITION START AND END?

The competition starts at 09h00 Monday 29 July 2019 and will continue until 16h00 Wednesday 31 July 2019. This is the competition period. SAAGA reserves the right to extend the duration of the competition, subject to these terms and conditions.

 

  1. WHO MAY ENTER THE COMPETITION? (WHO QUALIFIES FOR ENTRY INTO THE RANDOM DRAW?)

All persons, including South African Citizens and Foreign Nationals over the age of 18 years may enter the competition. To qualify to receive the prize you must have a valid and an operational South African bank account. You must also have complied with all competition mechanics which are elaborated on in the “How to enter” section (point 4).

 

  1. WHO MAY NOT ENTER THE COMPETITION

The following persons may not take part in this competition even if they qualify to enter. They will forfeit (give up) any prizes awarded to them:

  • SUBTROP or SAAGA employees i.e. director(s), member(s), partner(s), employee(s), and their respective promotional or advertising agency(s), or consultant(s) involved with this competition.
  • Any supplier of goods and services in connection with this competition.
  • The spouse, life partner, siblings, children, or parents of any of the persons named above.
  • Legal Entities

 

  1. HOW TO ENTER?

Post the correct answer on the iloveavocadoSA Facebook page: A, B or C with the hashtag #addanavo

 

  1. PRIZES

Two entrants with the correct answer, randomly selected (by SAAGA), will stand a chance to win R800 cash each.

 

  1. HOW WE WILL DELIVER YOUR PRIZE TO YOU

The R800 cash prize will be paid into the winner’s personal account via EFT. The organisers will contact the winners via private message on Facebook to obtain banking details. Prizes will be deposited into the winner’s accounts within 7 working days of receiving banking details.

 

  1. HOW WILL WINNERS BE NOTIFIED?

The winners will be announced via the iloveavocadoSA Facebook page and via an inbox message on Thursday 1 August 2019.

 

  1. WHAT HAPPENS IF SAAGA CANNOT CONTACT THE WINNER OR IF THE WINNER IS NOT ABLE TO TAKE UP THE PRIZE?

If SAAGA is unable to get hold of either of the prize winners within 7 (seven) days after the prize announcement date, SAAGA will select another winner and the prize will be awarded to the lucky entrant who has met all the conditions of the competition rules.

 

  1. GENERAL
  • SAAGA has the right to end this competition at any time. If this happens, SAAGA will publish a notice on Facebook and you agree to waive (give up) any rights that you may have about this competition and acknowledge that you will have no rights against SAAGA.
  • SAAGA reserves the right to change the rules of the competition. SAAGA will publish changes on SAAGA’s website: https://www.avocado.co.za/ and SAAGA’s Facebook page: iloveavocadoSA
  • For convenience only, the date on which these rules were last amended is shown above. It is your responsibility to check the websites for amendments to these rules.
  • The participant agrees not to hold SAAGA legally responsible for any discrepancies or errors caused due to the software and/or handset a participant used.
  • The participant will not hold SAAGA liable for any technical errors originating from the SAAGA hosting website, (Facebook), network suppliers and other service providers.
  • Participants are responsible for any data, cell-phone or any other charges necessary to enable participants to gain the necessary network or internet access to be able to access Facebook to enter the competition.
  • There is no purchase necessary to enter this competition and making a purchase does not increase chances of winning.
  • Any Facebook promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are disclosing your information to SAAGA and not to Facebook. By participating in this promotion you release Facebook from any and all liability in relation to the promotion.
  • The prizes are not exchangeable/transferable for any other prize.
  • No responsibility can be accepted for entries that are lost or delayed, or which are not received for any reason, including technical and IT reasons. Proof of sending is not proof of receipt.
  • By entering the competition the winner agrees to participate in such promotional activity and material as SAAGA may require. The selection of winner’s will remain final. Any matter concerning the competition and/or arising out of these terms and conditions is final and binding on you, and no correspondence will be entered into.
05
Jun

ADD AN AVO TO WORLD AVOCADO MONTH

These rules apply to the Add an Avo to World Avocado Month competition (hereinafter referred to as “the competition”). This competition is being run by: The South African Avocado Growers’ Association (SAAGA). Please contact us on lauren@protactic.co.za or 011 882 9282 (weekdays during office hours 08h30 – 16h15) if you do not understand any part of these rules or if you have any questions about these rules or the mechanics of the competition.

By entering the competition, you confirm that you have read and agree to be legally bound to these rules.

 

  1. WHEN DOES THE COMPETITION START AND END?

The competition starts at 09h00 Thursday 13th June 2019 and will continue until 16h00 Thursday 20th June 2019. This is the competition period. SAAGA reserves the right to extend the duration of the competition, subject to these terms and conditions.

 

  1. WHO MAY ENTER THE COMPETITION? (WHO QUALIFIES FOR ENTRY INTO THE RANDOM DRAW?)

All persons, including South African Citizens and Foreign Nationals over the age of 18 years may enter the competition. To qualify to receive the prize you must have a valid and an operational South African bank account. You must also have complied with all competition mechanics which are elaborated on in the “How to enter” section (point 4).

 

  1. WHO MAY NOT ENTER THE COMPETITION

The following persons may not take part in this competition even if they qualify to enter. They will forfeit (give up) any prizes awarded to them:

  • SUBTROP or SAAGA employees i.e. director(s), member(s), partner(s), employee(s), and their respective promotional or advertising agency(s), or consultant(s) involved with this competition.
  • Any supplier of goods and services in connection with this competition.
  • The spouse, life partner, siblings, children, or parents of any of the persons named above.
  • Legal Entities

 

  1. HOW TO ENTER?

In no more than 40 words, tell us how you plan on adding avos to your meals during World Avocado month. We are looking for original and unusual combinations.  Post a short description of your avo combo to the iloveavocadoSA Facebook page during the specified competition period with the hashtag #WorldAvocadoMonth

 

  1. PRIZES

Two entrants, selected (by SAAGA) for the most original and unusual avo combo, will stand a chance to win R800 cash each.

 

  1. HOW WE WILL DELIVER YOUR PRIZE TO YOU

The R800 cash prize will be paid into the winner’s personal account via EFT. The organisers will contact the winners via private message on Facebook to obtain banking details. Prizes will be deposited into the winner’s accounts within 7 working days of receiving banking details.

 

  1. HOW WILL WINNERS BE NOTIFIED?

The winners will be announced via the iloveavocadoSA Facebook page and via an inbox message on Monday 24th June 2019.

 

  1. WHAT HAPPENS IF SAAGA CANNOT CONTACT THE WINNER OR IF THE WINNER IS NOT ABLE TO TAKE UP THE PRIZE?

If SAAGA is unable to get hold of either of the prize winners within 7 (seven) days after the prize announcement date, SAAGA will select another winner and the prize will be awarded to the lucky entrant who has met all the conditions of the competition rules.

 

  1. GENERAL
  • SAAGA has the right to end this competition at any time. If this happens, SAAGA will publish a notice on Facebook and you agree to waive (give up) any rights that you may have about this competition and acknowledge that you will have no rights against SAAGA.
  • SAAGA reserves the right to change the rules of the competition. SAAGA will publish changes on SAAGA’s website: https://www.avocado.co.za/ and SAAGA’s Facebook page: iloveavocadoSA
  • For convenience only, the date on which these rules were last amended is shown above. It is your responsibility to check the websites for amendments to these rules.
  • The participant agrees not to hold SAAGA legally responsible for any discrepancies or errors caused due to the software and/or handset a participant used.
  • The participant will not hold SAAGA liable for any technical errors originating from the SAAGA hosting website, (Facebook), network suppliers and other service providers.
  • Participants are responsible for any data, cell-phone or any other charges necessary to enable participants to gain the necessary network or internet access to be able to access Facebook to enter the competition.
  • There is no purchase necessary to enter this competition and making a purchase does not increase chances of winning.
  • Any Facebook promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are disclosing your information to SAAGA and not to Facebook. By participating in this promotion you release Facebook from any and all liability in relation to the promotion.
  • The prizes are not exchangeable/transferable for any other prize.
  • No responsibility can be accepted for entries that are lost or delayed, or which are not received for any reason, including technical and IT reasons. Proof of sending is not proof of receipt.
  • By entering the competition the winner agrees to participate in such promotional activity and material as SAAGA may require. The selection of winner’s will remain final. Any matter concerning the competition and/or arising out of these terms and conditions is final and binding on you, and no correspondence will be entered into.
22
May

SAAGA AVOCADO AMBASSADOR 2019 NOTES TO ENTRANTS & T’S & C’S

WHAT IS THE AVOCADO AMBASSADOR?

The South African Avocado Growers’ Association (SAAGA) will be recognising two South African journalists who shine above the rest as Avocado Ambassadors.   These journalists must be true advocates of the locally grown avocado and its merits.  The nominated Avocado Ambassadors will be chosen according to their quality of content about avocados, visual appeal and the overall promotion of avocados.

 

PRIZES

Two Avocado Ambassadors will be awarded R30 000 cash each.

 

ENTRY PERIOD
The entry period for the Avocado Ambassador 2019 is now open.

Any avocado features/snippets/recipes (in fact any publicity which promotes the avocado) published/broadcast during the time period March 2019 – November 2019 may be submitted.

All entries must be received by 16h00 Thursday 27th February 2020

Late or incomplete entries cannot be considered.

All entries will be acknowledged by e-mail.

The 2019 Avocado Ambassador is open to all food, health and beauty writers of South African newspapers, magazines, online and electronic media.

 

Submitting your work:

  • Print media: scan each page you wish to enter and save as a PDF.
  • Save each page into folders titled according to publication name and date.
  • Save all sub-folders into one main folder with your full name.
  • For online articles/video/sound bytes: include a Word document in date order with a publication heading and link to the article.
  • Save the Word document with your full name.
  • Complete and sign the entry form, scan and save as a PDF. This document to be included with submission.
  • Submit your entry via a WeTransfer or Drop Box link to lauren@protactic.co.za

 

AWARD CATEGORIES
There is one category only – Avocado Ambassador.

Two journalists will be selected by a judging panel comprising five members from SAAGA’s local market development committee.

No runner up prizes will be awarded.

 

CRITERIA

The Avocado Ambassador is awarded to the media person that uses the most avos, uses avos in the most creative way and uses the most visually appealing avo-related visuals.

 

The Avocado Ambassador will need to inform consumers in an inspiring and innovative manner about avos such as: health benefits/beauty/taste/versatility/convenience/history/interesting facts etc.

Submissions may include avo features/snippets/recipes.

Submissions may not include sponsored features or advertorials.

 

WHO MAY ENTER THE COMPETITION?

All South African and Foreign National food/health journalists.

Food/health/beauty journalists of print publications/broadcast/online/blogs.

Bloggers must substantiate their following via a screen shot of blog insights.

 

WHO MAY NOT ENTER THE COMPETITION

The following persons may not take part in this competition even if they qualify to enter. They will forfeit (give up) any prizes awarded to them:

  • SUBTROP or SAAGA employees/members i.e. director(s), member(s), partner(s), employee(s), and their respective promotional or advertising agency(s), or consultant(s) involved with this competition.
  • Any supplier of goods and services in connection with this competition.
  • The spouse, life partner, siblings, children, or parents of any of the persons named above.
  • Legal Entities

 

COST
There is no entry fee.

 

JUDGING
Entrants will be judged on the above set criteria and by a panel of judges made up of members of SAAGA’s local market development committee.

 

RULES

  1. The competition is organised by the South African Avocado Growers’ Association (SAAGA)
  2. In the event of any dispute regarding the rules, conduct, results and all other matters relating to the competition, the decision of SAAGA and the judges shall be final and no correspondence or discussion shall be entered into.
  3. By entering the competition, you hereby warrant that all information submitted by you is true, current and complete. SAAGA reserves the right to verify the eligibility of all entrants.
  4. There is no limit on number of features/snippets/recipes submitted per entrant.
  5. Competition entries must be made in the manner and by the closing date and time specified on the notes to entrants. Failure to do so will disqualify the entry. (Please take note of “Submitting your work” section.)
  6. Name and contact details are to be supplied with entries.
  7. All entries will be checked against final print copies and online/electronic platforms to verify authenticity. If there are inconsistencies between the emailed entry and the print copy or online/electronic version, the entry will be disqualified.
  8. Winners will be announced at the start of the 2020 avo season at the 2020 media event (date to be confirmed early 2020).
  9. To qualify to receive the prize you must have a valid and an operational South African bank account.
  10. Prizes are awarded at SAAGA’s discretion and no prizes will be awarded as a result of improper actions by or on behalf of any entrant. Where entries are being judged on creative or artistic merit or other subjective criteria, SAAGA and/or the competition judges (acting reasonably) reserve the right not to select a winner, and/or to remove or amend selection criteria and/or the structure and operation of the competition if entries are not of the requisite standard.
  11. Winners may be requested to take part in promotional activity and SAAGA reserves the right to use the names of winners, their photographs and audio and/or visual recordings of them in any publicity.

 

Contact Lauren Anceriz 072 756 8463 lauren@protctic.co.za or Glynnis Branthwaite 011 882 9272 glynnis@protactic.co.za if you have any queries or require any additional information.

03
May

Student Chef Competition

SOUTH AFRICAN AVOCADO GROWERS’ ASSOCIATION (SAAGA)

ADD AN AVO TO AN ON-TREND MEAL

CULINARY SCHOOL, STUDENT COMPETITION

TERMS AND CONDITIONS 2019

These rules apply to the Add an Avo to an on-trend meal Culinary School, Student Competition (hereinafter referred to as “the competition”). This competition is being run by: The South African Avocado Growers’ Association (SAAGA). Please contact Lauren Anceriz on lauren@protactic.co.za or 072 756 8463 (weekdays office hours) if you do not understand any part of these rules or if you have any questions about these rules or the mechanics of the competition.

 

By entering the competition, you confirm that you have read and agree to be legally bound to these rules.

 

WHAT IS THE ADD AN AVO TO AN ON-TREND MEAL CULINARY SCHOOL STUDENT COMPETITION?

 

Avocados are on the forefront of the hottest food trends predicted for 2019.  The plant revolution wave that’s sweeping the foodie world puts avos right up there, with the fruit dominating countless meat-free dishes. Avos are also turning heads on the wellness A-list. The popularity of keto, paleo, grain-free and ‘pegan’ diets, as well as ‘neurotrition’, have put ‘good fats’ back on the menu.  Another big food trend this year is hassle-free snacks and healthy meal replacements that provide satiety and nutrition for time-strapped consumers.

 

We want you, as an up-and-coming young chef, to create a vegetarian or vegan avo meal – something delicious and easy.  Then just send us a pic of your meal with a short description (no intricate recipes please) and who knows – you might be a winner of one of three cash prizes of between R3 500 to R7 500!

 

Your pics will be posted on the iloveavocadoSA Facebook page in an album specially created for your school.  We (and you can too) invite fans to Like the best on-trend avo meal and one of those people who vote, will be randomly chosen to win R2 500! However the number of Likes, an entry receives on Facebook, will not influence this year’s judging process.

 

The on-trend avo meals submitted will be judged by five SAAGA local market development committee members as well as our 2018 Avo Ambassadors, Herman Lensing, food editor of Sarie & editor of SarieKos and Margie Els-Burger, food editor of Your Family, according to the criteria listed below.

 

WHAT CAN YOU WIN?

  • The winning school (determined by the student in 1st place) – R10 000
  • Student first prize– R7 500
  • Student second prize– R4 500
  • Student third prize- R 3 500
  • Facebook voter’s prize – R2 500 (random selection)

 

 

 

ENTRY PERIOD

  • The competition runs from 3 June 2019 until 16h00 on 30 August 2019.
  • This is the competition period.
  • SAAGA reserves the right to extend the duration of the competition, subject to these terms and conditions.

 

WHO MAY ENTER THE COMPETITION?

  • All culinary students and their respective culinary schools, including South African citizens and Foreign Nationals over the age of 18 years, who attend a South African culinary school may enter the competition.
  • To qualify to receive the prize you must have a valid and operational South African bank account.
  • You must also have complied with all competition criteria and mechanics which are explained below.

 

WHO MAY NOT ENTER THE COMPETITION

The following persons may not take part in this competition even if they qualify to enter. They will forfeit (give up) any prizes awarded to them:

  • SUBTROP or SAAGA employees i.e. director(s), member(s), partner(s), employee(s), and their respective promotional or advertising agency(s), or consultant(s) involved with this competition.
  • Any supplier of goods and services in connection with this competition.
  • The spouse, life partner, siblings, children, or parents of any of the persons named above.
  • Legal Entities

 

HOW DO YOU ENTER?

  1. Fill in the entry form
  2. Discuss a date for the delivery of avos to your school with your lecturer (one delivery only, between 3 June-23 August 2019) and email lauren@protactic.co.za – please allow at least three days prior, for delivery. Deliveries cannot be made on weekends/public holidays.
  3. SAAGA will deliver Ripe & Ready avocados to the participating schools on a date specified by the schools (one delivery only) and two avocados per student listed on the entry form
  4. Wait for your delivery of avos and then create your on-trend avo meal
  5. Take a photograph of your on-trend vegetarian/vegan avo meal and save the jpeg as: SchoolNameStudentName.eg GreenChefSchoolJaneDoe
  6. Submit a photograph of your on-trend avo meal with a short description and email to lauren@protactic.co.za (no bigger than 1MB per photo and in separate emails i.e. one pic per email)
  • Please bear in mind that aesthetic appearance is very important for the judging process
  • No professional photography is allowed

 

For inspiration visit www.avocado.co.za – under recipes

 

COST

  • There is no entry fee.

 

 

 

CRITERIA

Entries will be judged according to set criteria out of a total mark allocation of 25 on:

  • Extraction of avo flesh from skin – neatness, perfection of avo slices/cubes etc., lack of bruising, dents, marks etc. (5)
  • Originality of on-trend avo meal ingredients and relevance as a vegetarian/vegan meal (5)
  • Is the avocado the hero of the meal? (5)
  • Overall visual appeal (5)
  • Overall appetite appeal (5)

 

JUDGING

  • Closing date for entries is 30th August 2019 at 16h00
  • All on-trend avo meal photos with descriptions will be submitted to five SAAGA local marketing development committee members as well as our 2018 Avo Ambassadors, Herman Lensing, food editor of Sarie & editor of SarieKos and Margie Els-Burger, food editor of Your Family. The top three winners will be based on which on-trend avo meal receives the most votes by the seven judges for their entry and the final results will be tallied by the promoters and an auditor.

 

ANNOUNCEMENT OF WINNERS

  • Winners will be notified via email or telephone on 19th September 2019
  • Winners will be announced on iloveavocadoSA on 19th September 2019

 

FACEBOOK FAN VOTER COMPETITION

  • All entrants’ photographs will be posted in their relevant school’s specially created album on iloveavocadoSA Facebook page on 5 of September 2019 by 15h00
  • Fans of the iloveavocadoSA Facebook page will be invited to comment on their favourite on-trend avo meal – one Fan will randomly be selected to win R2 500 (the number of Likes/Comments an entry receives on Facebook will not influence this year’s judging process)
  • Closing date for Facebook voting is 12 September 2019 at 15h00
  • The Facebook Voter’s winner will be announced on 16 September 2019 at 15h00

 

HOW WILL WE DELIVER YOUR PRIZE?

  • The cash prizes will be paid into student’s personal South African bank accounts via EFT
  • The cash prize will be paid into the winning school’s South African bank account via EFT (The winning first prize student determines the winning school)
  • The organisers will contact the winners via telephone or email
  • The randomly chosen Facebook fan voter will be contacted via private inbox message on Facebook to notify and obtain banking details. His/her prize will be paid into their South African bank account via EFT
  • Delivery of prizes will be made within seven working days of the announcement on the iloveavocadoSA Facebook page

 

TERMS AND CONDITIONS 

Please ensure that you read the terms and conditions:

  1. During the months of June, July and August the South African Avocado Growers’

Association (SAAGA)   will deliver Ripe & Ready avocados to the participating schools on a date specified by the schools- two avocados per student who replied to our invitation. (Only one delivery per school)

  1. Students/schools to submit their on-trend avo meal jpeg photograph and description to lauren@protactic.co.za (not more than 1 MB)
  2. E-mail will be the only acceptable entry mechanism.
  3. A student may submit one to three on-trend avo meal entries.
  4. The promoter will then upload the photos to the school’s specially created album on the iloveavocadoSA Facebook page.
  5. Entrants who send photographs hereby agree to the posting thereof on Facebook.
  6. Judging will be conducted by five SAAGA local marketing development committee members as well as our 2018 Avo Ambassadors.
  7. The student whose creation achieves the highest overall score out of 25 will win the 1st prize (R7 500). The winning student’s school will also be awarded as the winning school (R10 000). The student whose creation achieves the second highest overall score will win the 2nd prize (R4 500) and the student whose creation achieves the third highest overall score will win the 3rd prize (R3 500).
  8. By entering this competition, each entrant agrees to be bound by these terms and conditions copies of these terms and conditions will be made available to participants via email, on request.
  9. This competition is open to any student chef and culinary school in the Republic of South Africa, with the exception of any person who is a director, member, partner, employee or agent of the promoter, any consultant to the promoter, as well as any family members of the promoter’s employees, and any other person who is controlled by the promoter.
  10. The promoter and third party suppliers reserve the right to change, postpone, suspend, or cancel the competition and any prizes, or any aspect thereof, without notice at any time, for any reason which is deemed necessary. In the event of such variation, postponement, suspension or cancellation, entrants agree to waive any rights, interests and expectations that you may have in terms of this competition and acknowledge that you will have no recourse against the Promoter, their affiliates and third party suppliers.
  11. The Promoter and their affiliates will not be responsible, and disclaim all liability, for any loss, liability, injury, expense or damage (whether direct, indirect, incidental, punitive or consequential) of any nature, whether arising from negligence or any other cause, which is suffered by the students participation in the competition or the acceptance and/or use by the student, or the students partner (if applicable), of any prize, or by any action taken by the Promoter or any of their affiliates in accordance with these terms and conditions.
  12. The South African Avocado Growers’ Association (SAAGA) and the judges’ decision on any matter concerning the competition and/or arising out of these terms and conditions, including the selection of winners, is final and binding, and no correspondence will be entered into.
  13. The participant will not hold the South African Avocado Growers’ Association (SAAGA) liable for any technical errors originating from the South African Avocado Growers’ Association hosting website, (Facebook), network suppliers and other service providers.
  14. Participants are responsible for data, cell-phone or any other charges necessary to enable participants to gain necessary network or internet access to be able to access Facebook to enter the competition.
  15. South African law shall govern these competition rules and the courts of South Africa shall have exclusive jurisdiction.
  16. Should the South African Avocado Growers’ Association (SAAGA) alter or updated these rules they will be available on www.avocado.co.za
  17. No responsibility can be accepted for entries that are lost or delayed, or which are not received for any reason, including technical and IT reasons. Proof of sending is not proof of receipt.
  18. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing information to the South African Avocado Growers’ Association (SAAGA) and not to Facebook.
  19. Where the participant indicates that they would like the promoter to contact them in the future, they agree that their relevant personal details will be held the South African Avocado Growers’ Association (SAAGA) and may be used by the same to send them information about the South African Avocado Growers’ Association (SAAGA) products and/or services.
  20. If in the future, participants do not wish to receive further communications from the South African Avocado Growers’ Association (SAAGA) and would prefer their details to be removed from its database, or if they simply wish to make corrections to their details or to how they receive communications from the promoter, they can inform the promoter in writing at: lauren@protactic.co.za
  21. It is the responsibility of the entrant and not of the South African Avocado Growers’ Association to ensure that the correct contact information is given, if the wrong contact information is given and the entrant cannot be contacted, the South African Avocado Growers’ Association will not be held responsible.
  22. Winners may be requested to take part in promotional activity and SAAGA reserves the right to use the names of the winners, their photographs and audio and/or visual recordings of them and their schools in any publicity.

 

Contact Lauren Anceriz on 072 756 8463 or email lauren@protactic.co.za if you have any queries or require any additional information.

19
Dec

Subtropical fruit continues upward trend in demand amid insatiable appetite

Global growth in demand for avocado and mangoes has been consistently increasing, rising 10% per annum in some instances. However continuous promotion and consumer education campaigns are essential to ensure the exponential growth of the crop has a stable, profitable market going forward.

Speakers at this year’s annual Subtrop Marketing Symposium held in White River, Mpumalanga, said that although market growth has been high, there is still further room for expansion provided promotions are correctly aimed at consumers.

Greg Vicherat, European Business Development Manager at Halls, noted that in 2018 globally traded avocados reached 1,9 million tons, up 11% from the previous year. “The European Union (EU) broke through the 1kg per annum per capita consumption and the United States (US) avocado breakfast market alone reached $65 billion. At this rate we would need an additional 190 000 tons of avocados per year to meet demand world-wide.”

He said that while consumption per capita in China is still low, it had the potential to become the largest avocado market in the world if promotional activities were geared up.

With the bumper crop that was experienced globally in 2018, prices were consequently suppressed, but Zac Bard, chairman of the World Avocado Organisation (WAO), noted that the current campaigns aimed at increasing avocado consumption, resulted in good returns to growers.  “The priority for 2019 will be to ensure there are no bottle necks in future that would impact prices if we should be in an over-supply situation again.” WAO planned on the first promotions in the Chinese market, which would grow demand in this young market.

Trevor Dukes, South Africa’s representative of the WAO, added that future campaigns included a focus on the younger generation to grow the market base from a young age.

A marketing campaign conducted locally, tested avocado’s suitability and likeability when paired with South Africa’s most popular street food – magwinya or vetkoek. While there was an overwhelmingly favourable response to avocado magwinya, what was interesting was that 20% of the buyers were children of school going age. “We have an opportunity to instil new eating habits and develop a love for avocados from a young age, which offers great potential to grow this market in the future,” said Ruth Behr, owner of Promofresh.

Glynnis Branthwaite, from Protactic Strategic Communications noted that it was important to understand the purchasing habits of consumers, to accurately aim marketing campaigns to increase avocado consumption. “We need to change the consumers’ mindset from wanting an avocado to needing an avocado. There is also still much needed education on dark versus green skin fruit as consumers still perceive dark skin-types as overripe.”

In a survey to determine dietitians’ perceptions and likelihood of recommending inclusion of avocados in a healthy diet, it was found that over 97% would recommend it to their patients. Monique Piderit, registered dietitian from Nutritional Solutions noted that those that are not recommending avocados were deterred by the often high prices.

The biggest reasons dietitians were recommending avocados was for management of cardiovascular disease, weight loss and type 2 diabetes.

Focusing on market access, Derek Donkin, CEO of Subtrop, said that gaining and maintaining market access for South Africa’s litchis, mangoes and avocados was one of the biggest focus areas going forward. “This includes cultivar development to ensure we have the right varieties for specific markets, adhering to phytosanitary requirements and maximum residue levels (MRL’s) in our export markets. The latter two are especially becoming more stringent and non-compliance could cost us existing markets.”

He noted that gaining access to new markets was a notoriously slow process, taking on average 15 years. “We are expecting some progress on the US and Chinese markets next year to enable avocado and mango exports to those countries. These are currently the two countries that hold the biggest potential for our produce.”

While export markets were needed in peak season for mangoes when there was an oversupply in the market, Pieter Buys, SA Mango Growers’ Association chairman, noted that the local industry was for the most part more profitable than export markets. “International prices are not necessarily more lucrative especially when you consider the cost to export and market the product in those countries. In India the price can be as little as $0,60/kg and in China $1/kg.”

Buys is positive about the outlook for mangoes and expects demand to grow globally, especially considering the versatility of mangoes. “Available land for planting more mangoes is however limited and since demand is expected to increase, prices will follow the same upward trend.”

With regards to emerging markets, Jurie Welman, President CHEP SSA & Automotive Europe, India, Middle East Africa (EIMEA), said that they held much potential for exports, but a lack of protocols in place for fresh produce made border crossings problematic. “There is also a greater need for packaging that could aid in keeping produce fresher for longer and limit bruising. Packaging that was more robust and could withstand long journeys was crucial.”

Delegates at the symposium were given an overview of the expected political and economic climate for 2019.

Standard Bank economist Shireen Darmalingam, predicted the exchange rate to end at R14,30/$1 this year and at R13,40/$1 in 2019. “The emerging market rout is likely to continue in the near term. Disputes between China and the US will keep going back and forth – which doesn’t bode well for local financial markets.”

David Ansara, a policy analyst from the Centre for Risk Analysis, said that uncertainty around property rights is contributing to lower investment and higher unemployment in the agricultural sector. “Job creation is a by-product of investment. Creating a more conducive policy environment for agriculture to succeed will lead to higher levels of employment and give farmers the confidence to invest,” he said.

Front row – L – R:  Ruth Behr owner of Promofresh; Glynnis Branthwaite, founder of Protactic Strategic Communications; Shireen Darmalingam, Standard Bank economist; Monique Piderit, registered dietitian from Nutritional Solutions
Back row – L – R:  David Ansara, a policy analyst from the Centre for Risk Analysis; Pieter Buys, South African Mango Growers’ Association chairman; Greg Vicherat of Halls; Derek Donkin CEO of Subtrop

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